The "Cantankerous Old People" Next Door : How Old Age Is Represented in Serbian Television Commercials
Abstract
Downloads
References
Blaikie, Andrew. 1999. Ageing &Popular Culture, Cambridge: Cambridge University Press.
Brier, Noah Rubin. 2004. Move over, Prime-time. American Demographics 26 (6): 14-19.
Calasanti, Toni. 2007. Bodacionus Berry, Potency Wood and the Aging Monster: Gender, and Age Relations in Anti-Aging Ads. Social Forces 86 (1): 335-355.
Grainge, Paul. 2000. Nostalgia and Style in Retro America: Moods, Modes and Media Recycling. Journal of American & Corporative Cultures 23 (1): 27-35.
Chandler, Daniel. 1994. Semiotics for Beginners. Dostupno na: www.aber.ac.uk/media/Documents/S4B/semiotic.html
Griffiths, Merris and Chandler, Daniel. 2000 Gender – Dofferentiated Production features in Toy Commercials, Journal of Broadcasting & Electronic Media 44 (3): 503-520.
Hinds, Harold E. 1990. The sine qua non of popular culture. Studies in Latin American Popular Culture 19: 1-14.
Katz, Stephen. 1999. Old age as lifestyle in an active society. Occasional Papers of the Doreen B. Townsend Center fot the Humanities 19: 1-31.
Kaufman, Gayle. 1999. The Portrayal of Men’s Family Roles in Television Commercials. Sex Roles 41 (5): 439-458.
Lopes, Paul. 2006. Culture and Stigma: Popular Culture and the Case of Comic Books. Sociological Forum 21: 387-414.
Minoa, Žorž. 1994. Istorija starosti od antike do renesanse. Sremski Karlovci – Novi Sad: Izdavačka knjižarnica Zorana Stojanovića.
Petrović, Dušan. 2004. Emocije u starosti. Gerontologija 1: 107-111.
Robinson, Tom, Gustafson, Bob and Popovich, Mark. 2008. Perceptions of negative stereotypes of older people in magazine advertisements: compering, the perceptions of older adults and college students. Ageing & Society 28: 233-251.
Vasiljević, Jelena. 2007. Semiološka analiza reklame: metodološka razmatranja, Etnoantropološki problemi 2 (1) (n.s): 41-53.
Williams, Angie, Ylanne, Virpi and Wadleigh, Paul Mark. 2007. Selling the ‘Elixir of Life’: Images of the elderly in an Olivio advertising campaign. Journal of Aging Studies 21: 1-21.
All articles in Issues in Ethnology and Anthropology are published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License which allows authors and users to copy, distribute, transmit and adapt the article under the same conditions as in the licence.
The CC BY SA license permits non-commercial and commercial re-use of an open access article, as long as the author is properly attributed.
Copyright on any research article published by Issues in Ethnology and Anthropology is retained by the author(s).
Authors grant to the Issues in Ethnology and Anthropology the right to publish the article, to be cited as its original publisher in case of reuse, and to distribute it in all forms and media. Copyright and source must be acknowledged and a link must be made to the article's DOI.