As Time Passes Us By: Temporal Dimensions in Formulas

  • Zlatko Knežević Micfosoft Corporation Belgrade
Cawelti, popular culture, genre, time


In this article, I shall deal with the concept of formula, created by John Cawelti as a means of studying popular culture, mostly literature. Based on a difference between conventions and inventions, this concept promised a lot of change in theoretical dealings with popular culture. However, some changes are needed in its definition, since Cawelti didn't spend a lot of time defining formula's mutation through time as well as its relation to genre, another concept used in popular culture studies. I also investigate in greater depth the aforementioned relation between convention and invention.


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How to Cite
Knežević, Zlatko. 2008. “As Time Passes Us By: Temporal Dimensions in Formulas”. Issues in Ethnology and Anthropology 3 (3), 223-46.