Poetry in Popular Culture: Instagram, Rupi Kaur, Feminism and the Utilitarian Value of Poetry

Dubravka Đurić; Aleksandra Izgarjan

doi:10.21301/eap.v17i4.10

Autori

Dubravka Đurić Univerzitet Singidunum, Beograd
Aleksandra Izgarjan Filozofski fakultet, Univerzitet u Novom Sadu

DOI:

https://doi.org/10.21301/eap.v17i4.10

Ključne reči:

poezija, Instagram, medijska kultura, neoliberalizam, feminizam, remedijacija, upotrebna vrednost poezije

Apstrakt

U radu se bavimo transformacijom polja poezije u poslednjih desetak godina. Za ovaj period karakteristično je to da je poezija ponovo ušla u javnu sferu, što koincidira sa neoliberalnim globalnim poretkom, ekonomskim krizama i pojavom Interneta kao novog sredstva komunikacije. Poezija se više ne obraća obrazovanoj eliti, već postaje popularni žanr, jednostavan i svima razumljiv. Ona se izvodi, te pesnici i pesnikinje razvijaju različite izvođačke stilove. Pojavom instagrama nastala je nova vrsta poezije, instagram poezija, koja je izazvala kontradiktorne reakcije. Dok su je neki kritikovali, jer je jednostavna i puna klišea, instapoezija je postala globalni fenomen. Najznačajnija instapesnikinja, Rupi Kaur, kao i ostali instapesnici, poeziju objavljuje na instagramu uz svoje crteže ili fotografije, izvodi je uživo a njene zbirke postižu milionske tiraže i prevode se na jezike širom sveta. Njena poezija funkcioniše kao self-help literatura, što znači da ova vrsta poezije ima pragmatičnu upotrebnu vrednosti.

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