Licem u naličje: analiza prijema tv serije "Normalni ljudi" među milenijalcima u Srbiji i konceptualizacija nenadane greške u istraživanju
DOI:
https://doi.org/10.21301/eap.v17i2.3Ključne reči:
TV serije, Normalni ljudi, milenijalci, „gledateljsko uživanje“, „greška u istraživanju“Apstrakt
U ovom radu, uokvirenom teorijskim perspektivama antropologije medija i antropologije potrošnje, postavlja se pitanje o odnosu potrošnje (televizijskih serija) i procesa (samo)identifikacije, lične i generacijske, među njenom publikom. Predmet istraživanja je prijem TV serije Normalni ljudi (Normal people) među pripadnicima generacije milenijalaca u Srbiji. Prijem serije je praćen u dva aspekta: iskustvo gledanja TV serije (načini gledanja u složenim medijskim okruženjima) i gledalačko uživanje (pronicanje u načine povezivanja i tačke identifikacije sa TV serijom), a „simptomatsko čitanje“ prikupljenih komentara je omogućilo da se prepoznaju najvažnije teme i problemi preko kojih se pripadnici ove generacije kolektivno identifikuju. Međutim, istraživanje nije u potpunosti proteklo onako kako je predviđeno – odaziv potencijalnih sagovornika je bio manji od očekivanog, te nije mogao da pruži dovoljno obiman iskustveni materijal za planiranu analizu. Ovu situaciju konceptualizovala sam kao „istraživačku grešku“ i uključila je u rad, kao ilustraciju metodoloških i epistemoloških teškoća u kvalitativnim istraživanjima povezanim s internetom.
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