Pandemijska persona i digitalna kultura: o celebrity političarima na društvenim mrežama
DOI:
https://doi.org/10.21301/eap.v19i1.2Ključne reči:
celebrity političari, celebrity kapital, digitalna kultura, društvene mreže, medijatizacija politike, politička persona, pandemijska personaApstrakt
U radu se raspravlja o specifičnom sjecištu političke, digitalne i celebrity kulture. Posljednjih nekoliko desetljeća sve više slavnih i poznatih osoba iz svijeta zabave ulazi u svijet institucionalne politike te nastoji ondje oploditi svoju popularnost. Pritom, zahvaljujući medijima, u nj prenose celebrity kapital, tj. akumuliranu vidljivost i prepoznatljivost. Spočetka se u nadograđivanju te vidljivosti celebrity politi č ari oslanjaju na masovne medije koji postavljaju njihovu osobu i privatni život u fokus javnosti. No s digitalizacijom medija mijenja se popularno-politički krajolik pa oni danas imaju na raspolaganju nove platforme za provođenje personaliziranih politika, tj. nametanje vlastitih osobnosti u mjesto programa stranaka.U ovom radu pozornost je usmjerena na bivšeg američkog predsjednika Donalda Trumpa, ukrajinskog predsjednika Volodimira Zelenskog i kandidata na predsjedničkim, parlamentarnim i lokalnim izborima u Hrvatskoj Miroslava Škoru. Iako među ishodišnim celebrity kapitalima do ulaska u politiku te trojice ima razlika, njihova uporaba društvenih mreža dobro svjedoči o tome na kojim se temeljima u tim novim okolnostima medijatizacije politike izgrađuje politička/pandemijska persona.##plugins.generic.usageStats.downloads##
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